Thoughts on Digital Distribution

I’m normally the first person to advocate for new technology.  But, let me give a quick anecdote showing how sometimes the future sucks.

A couple weeks ago, I mentioned offhand to some friends while discussing the Matrix that I hadn’t seen the Animatrix.  We decided to stop at the video store and check for a used copy, then get some Pizza Hut and party like it’s 2003.

IMG_3899We found a copy in a bin for $1.99.  But notice the “buy 2 get 1 free” sale stickers.  We actually bought 3 copies, so that everyone could take home their own copy.  Without discounts or sales that’s 3 copies for about $6.  With the sale and with my membership discounts it actually came out to something like under $1.15 per copy.  Mine even came with a patch that I can sew onto my jeans/backpack and look like a dork.

IMG_3900

How much does it cost to purchase (or rent) just one standard definition copy of such an old movie using modern digital distribution (iTunes), which is supposed to increase convenience and reduce costs?

animatrixitunes

Enough said.

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